My absolutely favourite soft drink ever!! L & P stands for Lemon and Paeroa, New Zealand’s most famous soft drink. It was invented in 1904 after its maker tasted some mineral water near the town of Paeroa in the North Island of New Zealand, and mixed it with lemon to make a particularly refreshing drink. L & P was originally called Paeroa and Lemon, though the name was later reversed, and then shorted to L & P. This drink is still popular throughout New Zealand today.

The comically pretentious advertising slogan “World famous in New Zealand” has become a popular New Zealand saying. It is used to describe items that are famous within New Zealand but unknown in the rest of the world.

Paeroa is located about halfway between New Zealand’s largest city Auckland (90 minutes northwest driving in your rental car) and another urban centre, Tauranga (75 minutes southeast). Paeroa has a population of about 4 thousand – but its WORLDWIDE FAME is thanks to being the birthplace of Lemon & Paeroa, or L&P for short. So they have paid homage to the popular New Zealand soda by displaying a giant L & P bottle (about 20 feet, or 6-7 metres tall). which is placed at the entrance to the small town of its inception.